How We Built a Platform That Makes Call Analytics Simple and Useful
Blog4 min
How We Built a Platform That Makes Call Analytics Simple and Useful

Hello! I'm the CTO of NeuroPlume

My name is Nikolay Markov, and I lead the development of the Eyes platform. I want to tell you about what we've built and why it could be useful for your business.

No marketing fluff—just a straightforward explanation of what we do and how it works.

Demonstration of the Eyes platform

What is Eyes and why we created it

Every day, companies conduct hundreds of calls with customers. These conversations contain a goldmine of information about what works and what doesn’t.

The problem is that traditionally, analyzing all this valuable data required listening to recordings for hours, taking notes, and then compiling reports. Sounds exhausting, right? We decided it was time to change that.

That’s how the Eyes platform was born, with its flagship product SpeechMetrics—a system that automatically analyzes calls and delivers actionable insights, helping businesses make data-driven decisions instead of relying on guesswork.

How SpeechMetrics actually works

It’s quite simple:

  • We receive call recordings—integrated with your telephony system

  • Analyze conversations—our system transcribes speech, identifies key moments, assesses emotional tone, and evaluates communication quality

  • Deliver valuable insights—show what and how managers say, how customers react, which phrases perform best, and which need refinement

SpeechMetrics dashboard demonstration

We don’t just dump data on you—we help you find meaning in it. For example, the system automatically detects:

  • Whether managers follow conversation scripts

  • Most common customer objections

  • Which arguments lead to successful sales

  • How often customers are interrupted or allowed to speak

  • The emotional intensity of dialogues

Most importantly, all this is presented in intuitive dashboards where you can quickly grasp the big picture or dive into details of specific calls.

What our users actually gain

No hype—here’s what companies already using Eyes say:

  • "Finally, we see what’s really happening in our customer conversations"

  • "Cut new manager training time in half—they immediately see best practices"

  • "No more listening to dozens of calls daily—the system does it for us"

  • "Increased sales by 20% simply by identifying and scaling successful speech patterns"

We observe that companies implementing call analytics typically see noticeable results within 2-3 weeks. After a couple of months, their sales processes become more structured and predictable.

SpeechMetrics dashboard demonstration

SpeechMetrics is just the beginning

While call analytics is our flagship product, we’re building an entire ecosystem of solutions for both B2B and (eventually) B2C. Here’s what we already offer and are developing:

  • Team performance analytics—how each manager and team performs, their strengths and weaknesses

  • Customer relationship management—full-cycle customer interactions from first contact to post-sale support

  • Business reports and dashboards—all essential information collected and structured for decision-making

  • Integrations with popular CRMs and telephony systems—for automatic data flow into Eyes

And that’s just the B2B segment. Our platform roadmap includes entirely new products unrelated to call analytics: an SMM manager for social media automation, demand forecasting tools, a customer experience management platform, and more.

We aim to create an ecosystem where every business finds solutions for their specific needs, with future plans to enter the B2C market with personal productivity tools.

How we implement our solutions

We understand new technologies can be daunting, so we’ve made adoption simple:

  • Free demo—we show how it works using your actual call data

  • Pilot project—launch with a limited group to evaluate benefits

  • Customization—adapt call evaluation criteria and reports to your business specifics

  • Team training—short sessions for quick onboarding

  • Ongoing support—always available to help

No long-term contracts—we believe you’ll stay because you see real value, not because you’re locked in.

Real-life stories

One client selling construction materials discovered through SpeechMetrics that their managers rarely suggested complementary products. Correcting this oversight increased average order value by 15%.

Another case: an insurance call center found customers often didn’t understand operators’ terminology. Simplifying conversation scripts reduced call handling time by 20% while improving customer satisfaction.

Our future plans

Ongoing platform developments include:

  • AI assistant for real-time manager guidance

  • Messenger integrations for text communication analysis

  • Predictive analytics for deal closure probability

Importantly, all updates are immediately available to users at no extra cost.

Let’s try it together

At NeuroPlume, we believe technology should simplify work, not complicate it. That’s why we’ve created a tool making communication analytics accessible to businesses of all sizes—from startups to enterprises.

If you’re curious how Eyes could work for you, just contact us. We’ll demo it with your data and discuss how call analytics can solve your challenges.

No obligations, no complex contracts—just an opportunity to see how modern technology can improve your business.

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